Previous Entry | Next Entry

Hot Ghetto Mess!

BET’S ‘HOT GHETTO MESS’ BACKFIRES: Two advertisers pull out of premiere episode after backlash.

     *At least two companies have pulled their advertising from the premiere episode of BET’s upcoming series “Hot Ghetto Mess” in response to critics who say the show perpetuates racial stereotypes.

 

      State Farm Insurance Cos. and the Home Depot have released statements confirming their request that ads be removed from the television show and from a Web site promoting the series.

 

      "We have reviewed the content of this program, which we just heard about, and we will not be airing any State Farm advertising during this program on BET," a State Farm spokesman wrote.

 

      BET would not specify which advertisers dropped out, but released the following statement: "A few of our clients have asked to move to other programming dayparts, and we simply accommodated their request."

 

      “Hot Ghetto Mess” is adapted from the popular Web site HotGhettoMess.com, which features photos and video footage of random African Americans engaged in behavior or dressed in attire considered embarrassing and socially unacceptable.

 

      A DVD documentary was also released based on the 3-year-old Web site, which comes with the tag line “we got to do better.”  BET’s version – due to premiere July 25 at 10:30 p.m. with host Charlie Murphy – will feature a mix of viewer-submitted home videos and BET-produced street interviews that show blacks in unflattering situations that typically illustrate the excesses of so-called hip-hop culture.

 

      The Viacom-owned network and Jam Donaldson, creator of the Web site and an executive producer of the series, say the featured photos and footage are intended to encourage black Americans to question its standards.

 

      BET president of entertainment Reginald Hudlin asks: "Is my goal to discuss these issues in a format and context that makes people who don't watch the channel comfortable or do it in a way that engages the 18- to 34-year-old viewer and makes them really think about these things?"

 

      Critics like 25-year-old Chicago college student Latrice Janine believe BET’s intentions will be lost on its core audience. She launched an online petition against the show that has collected more than 2,000 signatures.

 

      "Maybe after Don Imus no one seems to have a problem with this kind of thing anymore," Janine tells AP. "I still do. I may not stop Viacom from doing this on television, but it's an effort to let them know the days of sitting quietly are gone."

 

      Another pool of criticism has come from What About Our Daughters?, a blog and audio podcast addressing depictions of black women in popular culture. The site has targeted advertisers that appeared on a BET.com Web page advertising "Mess," including AT&T Corp., DaimlerChrysler and Target.

 

      Asked whether the series has been screened for BET's parent company, Viacom, Hudlin told The Hollywood Reporter: "BET is very autonomous. We don't run ideas past Viacom. It's me having a conversation with my boss, (BET chairman and CEO) Debra Lee."

 

Comments

( 17 comments — Leave a comment )
(Deleted comment)
kissbangah
Jul. 11th, 2007 03:27 pm (UTC)
lmao OKayyy!!!!
kissbangah
Jul. 11th, 2007 06:31 pm (UTC)
Biased.
You know what I agree with that paragraph he wrote...But the way they air it shows up as straight comedy...like I can't explain but the website will show you some funny shit that is stupid and he's right we have to air to change it. Maybe when people see how stupid they look and what they're doing wrong we wont have nothing to call Hot Ghetto Mess and they wont have to make a spectical of themselves bc they are not aware that what they look like or what they are doing is wrong or unacceptable.
cjs1981
Jul. 11th, 2007 03:28 pm (UTC)
props to those advertisers. I hope this shit flops so hard.
rhomea
Jul. 11th, 2007 03:36 pm (UTC)
Instead of wasting money on this show. Why doesn't BET do a Black "Bachelor" show. Like a nice one. I think that would be cool and people would watch it. And it would be cheap!
sprorion
Jul. 11th, 2007 03:42 pm (UTC)
What they need to do is, instead of copying MTV and VH1, they need to copy TVOne or VH1 Soul.
rhomea
Jul. 11th, 2007 03:54 pm (UTC)
i agree with copying tv one. TV one has some original programming that is quite good. I know BET has a bigger budget and could really do a lot if it wanted to. Like cooking shows, makeover shows, news shows. When they canceled the news show, that is when I knew BET was dead. I think they need new leadership.

Or BET could do what the big networks do, and copy overseas television lol.
qteasydanil
Jul. 11th, 2007 04:05 pm (UTC)
YES! I never saw TVOne, but VH1 Soul actually shows grown folks being classy. Even BET Jazz does the same. I wish those channels would stop putting the buffoonery out there and show us the way they do on the premium channels...OH yeah, only rich Black folk deserve the right to be portrayed as "normal" people

::rolls eyes::
espnchick1920
Jul. 11th, 2007 06:28 pm (UTC)
Why doesn't BET do a Black "Bachelor" show.

Ummm...because that would involve the portrayal of Black men in some type of positive light b/c if he's there, you assume he WANTS to be married...and we all know that Black men just want to run them hoes, throw dem 'bows, and make that dough. Anything contrary to that and the conglomerate will eat itself to death...
littledrummrboy
Jul. 11th, 2007 04:06 pm (UTC)
"We have reviewed the content of this program, which we just heard about, and we will not be airing any State Farm advertising during this program on BET," a State Farm spokesman wrote.

Which you just heard about? Word? The show is called Hot Ghetto Mess. What'd you think it was about, someone spilling something on the street in the summertime?
richirch2
Jul. 11th, 2007 04:25 pm (UTC)
Hmm, let me see if I can make a synonym out of this...
The Viacom-owned network and Jam Donaldson, creator of the Web site and an executive producer of the series, say the featured photos and footage are intended to encourage black Americans to question its standards.

This would be synonymous to Crown Royal conducting an AA meeting, no?

How about we bury BET at the next NAACP convention...?
daveanthony
Jul. 11th, 2007 04:31 pm (UTC)
Re: Hmm, let me see if I can make a synonym out of this...
How about we bury BET at the next NAACP convention...?

How about we bury the NAACP at the next NAACP convention?




woops. Did I say that?
loomissimmons
Jul. 11th, 2007 05:15 pm (UTC)
Re: Hmm, let me see if I can make a synonym out of this...
HOLLA!!!!!
espnchick1920
Jul. 11th, 2007 06:29 pm (UTC)
Re: Hmm, let me see if I can make a synonym out of this...
How about we bury the NAACP at the next NAACP convention?

FTW!!!!
papi
Jul. 11th, 2007 05:13 pm (UTC)
Re: Hmm, let me see if I can make a synonym out of this...
This would be synonymous to Crown Royal conducting an AA meeting, no?

Just like Philip Morris paying for "quit smoking" ads.

... oh, wait...
kristiangrrl
Jul. 11th, 2007 05:17 pm (UTC)
Asked whether the series has been screened for BET's parent company, Viacom, Hudlin told The Hollywood Reporter: "BET is very autonomous. We don't run ideas past Viacom. It's me having a conversation with my boss, (BET chairman and CEO) Debra Lee."

We're updating the People Who Need to Get Cut list, right?
latia
Jul. 11th, 2007 05:45 pm (UTC)
"The Viacom-owned network and Jam Donaldson, creator of the Web site and an executive producer of the series, say the featured photos and footage are intended to encourage black Americans to question its standards."

That would be all well and fine *IF* they actually made an attempt to do that via the television show. Ya know if they actually took the time out to state that this is the reason we're putting it on blast. HOWEVER, I am sure that no mention of "we got to do better" will be on the show. The message will certainly be lost on the content of the show.
( 17 comments — Leave a comment )

Profile

bf
blackfolk
Blackfolk

Latest Month

June 2014
S M T W T F S
1234567
891011121314
15161718192021
22232425262728
2930     
Powered by LiveJournal.com
Designed by Tiffany Chow